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what
WE THINK & WE DO HEALTH
Health requires 'end to end' action. From macro strategic work to help re-shape the environment for health to happen, to 'inside out work' to ensure the business or organisation is ready to create health change, to building relationships with partners and health professionals to form the best health experience, to directly connecting with the patients, people and whanau who need health and care. Health requires a 'jack of all trades, master of many' skill set.
Because of the nature of our work, much of it is either commercially sensitive or can't be displayed publicly as it is for HCPs only. 'Our' work is our clients work.It is also wide reaching and varied, encompassing business strategy right through to advertising.
Our 'model' is
SHAPE + FORM + BUILD + REACH + ENGAGE
SHAPE
We've supported national change in health, working with 'shapers' such as PHARMAC, MoH, Whanau Ora and commercial organisations to help make health happen. For example, developing collective strategies with government, private and NGO organisations to improve Maori mens CVD rates.
Skill sets
- Consulting
- Strategic planning
- Facilitation
- Solution development
- Strategic review
- Creative thinking
FORM
We work with organisations on 'inside out' change, helping to get their mindset, people and systems ready to create health change.This formation work means the organisation is able to be more effective and more effecient in its delivery and service to their stakeholders and audiences. For example, developing new business models to use digital health coaching to extend service reach and to augment face to face services.
Skill sets
- Business development
- Facilitation
- Solution development
- Integration
- Planning
BUILD
Health is built on people. We help build people. Enhancing skills, opening new ways of working, new ways of looking so we can help build the capacity of the sector and enrich the health experience for the 'user'. For example, developing a 'whole of clinic' system that guides general practice teams to enhance patient user experience.
Skill sets
- Training
- Facilitation
- Solution development
- Blended learning
- Marketing
- Health consumer behaviour
- Design
REACH
There are more mobile phones in NZ than people. We will buy shoes, clothes and tickets online and on our phones but when it come to health, we 'buy' from a person. Health is different. Both healthcare professionals and health 'consumers' take a much more dynamic pathway in their decision making, requiring a 360 view of the audience and the environment in which they live and work. We harness the power of integrated channels and boost this with a deep and intricate knowledge of the health sector and health consumer behaviour so health reaches the right people in the right way. We work with organisations to construct the right solution to make health happen. For example using our knowledge of paediatric specialists to increase the reach for infant formulas.
Skill sets
- Channel research
- Media planning
- Solution development
- Positioning
- Health consumer behaviour
- Creative
- Design
ENGAGE
How does a GP finish her week? By lining up a rubbish bin next to the desk and shovelling all the unopened mail off the edge into it. It must feel great. Unless you sent that mailer. Health is different. Engaging health professionals, patients and health consumers is a specialist skill that comes from knowing the nuances of the culture, the dynamics of the behaviours and the value base of the people and organisations involved. Getting engagement right is where a lot of our work happens. For example, developing a GP and specialist mailer that achieved a 51% response rate up from 6%; transforming sales aids into iPad based selling; producing TVCs, web and apps to cut-through the clutter of health information; repositioning rheumatic fever into a 'beat.fever' social media campaign, creating and launching new brands to provide a new solution for health.
Skill sets
- Positioning
- Health consumer behaviour
- Creative
- Design
- Activation
- Implementation